Design/Publishing/Trends
Making Infographics Memorable
While infographics are not a new way of expressing information and data, it seems that their popularity is rising among associations who previously published information in written form. We are certainly seeing this among our clients and encouraging them to do infographics in a thoughtful, memorable and meaningful way. Associations Now shared a great article titled, “Tell Your Story Visually with an Infographic,” on the use of infographics. Quoted in the article, Nicole Lampe, digital strategy director at Resource Media on NTEN: The Nonprofit Technology Network’s blog, says a meaningful infographic answers the questions who, what, why, and how. In addition,...
Read MorePause Before You Post: A Facebook Rule of Thumb
I think we can all agree that Facebook was created to be a personal social network more so than a business social network. That has long been reserved for LinkedIn (or so that’s what I think). But now we have business Facebook pages, Facebook ads–the need to be liked on two levels both personally and professionally. On top of that, we have the issue of what to post, who to friend, who likes us, how many likes makes our business socially accepted, etc. The list could go on and on. Andrea and I both have personal Facebook pages and we both maintain Monarch’s Facebook page. We have seen peers post politically charged comments on both their personal and professional...
Read MoreIs Readership “Buy-in” Necessary?
We’ve encountered a few companies during our growth with thoughts of publications—publications with potential and publications that needed to be rethought. So we’ve had several conversations amongst ourselves and we want to share some key thoughts that continue to surface. Do readers “buy into” your publication? By this I mean do they pay for a subscription to receive your publication? Do they place a value on your product? (I don’t want to get into the conversation regarding e-magazines. I’d rather stick with printed magazine for this post.) We’ve come up with several conclusions, but the main idea is if you ask your readers to make a monetary contribution...
Read MoreAssociation Publishing Niche Thriving
There have been numerous articles and news stories lately talking about the downward spiral of the publishing industry. Of course being in this industry, these do peak our interest, but ultimately keep us focused on our target market. If you’re a colleague of ours, you know we are looking for association publications with whom to partner. When asked why this group, the answer is simple. Associations have a built-in audience that thrives on relevant information delivered in the form of a membership publication or magazine. But there is another reason we chose this niche. It is best explained through the recent article by Katie Bascuas with Associations Now. She writes...
Read MoreGrowing Your QR Code Success
Is incorporating a QR Code into your marketing efforts on your To-Do list? We ran across this article, “Five Good Uses of QR Codes” on digiday.com that offers five success stories for QR Codes. It got us thinking about how our publications’ advertisers could use these tips to gain even more ROI from their print ads. We hope it might get you thinking in an innovative way to garner more interest in your brand or product through the use of the QR Code marketing tool. If you have successfully implemented a marketing campaign with the use of a QR Code, we’d love to hear about it in the comments section below.
Read MoreHearst Helping to Set the Expectation of Paid Digital Content
While most of us are not publishing fashion and pop culture, it’s refreshing to hear that print magazines and paid online subscribers still compose a growing market worth pursuing. Hearst’s David Carey comments on how people are still reading magazines in this article and interview on All Things D. In Carey’s interview, I took away a kernel of truth that I think we all forget…your paid readership will follow you if you provide quality curated content, a strong brand that is known for that quality content, and strategic cross functionality of online devices such as tablets that allow readers to interact with your publication and content in a...
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