Design/Publishing/Trends
My Out-of-Control Inbox
How many emails hit your inbox in a day? I recently sat next to someone at a seminar who said she received close to 500 emails each day. Wow! I then started pondering how I would deal with 500 emails each day and decided that if this ever happened I’d need an assistant or at least a good stylist to cover the gray hair that would ensue. That seems like a crazy high number to me and I have to wonder how much of that is newsfeed type emails. I do receive a lot of newsfeed emails, but I also asked that company to populate my inbox. If it gets to be too much, then I can always unsubscribe. These messages typically get a quick glance and a decision to “read later” or...
Read MoreCongratulations, Sue!
We want to congratulate one of our earliest clients, Sue Melton, for her BIG win last week in the state elections. She will be serving as the State Board of Education member for District 14! We are so proud to have been a part of her team. Way to go, Sue! Read more about her campaign and win here.
Read MoreBlog Relationships
Have you found your customers wanting more of a relationship with you, and is your blog helping achieve this? Having just spent a couple of hours in a social media seminar, this article by Michael Sheridan at Social Media Examiner caught my attention this morning on how to cultivate relationships through your blog. From the seminar last night, I learned the face of advertising is changing into relational marketing as opposed to a static ad in a magazine or on a website. Consumers want to be heard, and static ads don’t allow for this interaction; but your blog does. Here are few tips to build relationships with your consumers through your blog. — Chellie Thompson,...
Read MoreBallet Austin Guild
Monarch Media is proud to team with the Ballet Austin Guild to produce the 18th Annual Women On Their Toes print program. This year Women On Their Toes honors outstanding volunteers from Badgerdog Literary Publishing, Breast Cancer Resource Center, The Trail Foundation, Hospice Austin, The Amala Foundation, New Milestones Foundation, Texas Hearing and Service Dogs, Assistance League of Austin, The Christi Center, and Breakthrough Austin. Learn about the honorees here. The April 10th event features a fashion show by Estilo and helps support Ballet Austin Guild volunteer activities like the Docent Program (helping to introduce ballet to thousands of area grade school...
Read More“Magazines Thriving”
It was a wonderful feeling waking up this past Sunday morning to a positive and enthusiastic article leading the Business section of the Austin American Statesman shouting that magazines are in fact thriving. During difficult economic times, people are still spending their time reading magazines. Though I would say this is not necessarily news to us; we understand that niche markets are still a good place to build publications to support your mission. I do think this is news to the public, maybe even to businesses, associations, non-profits and entrepreneurs. The article states that the Association of Magazine Media’s research shows that 93 percent of adults regularly...
Read MorePR Soup Guest Blog
Monarch Media is thrilled to contribute to PR Soup’s blog this week as a guest blogger. Thank you to PR Soup founders, Christine Cox and Andrea Schulle for inviting us to participate! Here’s a taste of the article and link to the full blog post. Extend Your Digital Publication’s Shelf Life There are the obvious benefits to digital publications; from lower production costs to ease of distribution, one often forgotten benefit is the wealth of information and revenue each archived issue of a digital publication contains. Click here to read the whole article on PR Soup.com.
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