A New Perspective on Marketing Emails

I do a lot of emailing, and I try to provide good content in each message along with an offer for purchase for one of our varying client’s products. In the process of emailing, I have found that having a good email list is challenging from a time commitment standpoint. If a client doesn’t have a solid email list, then it’s up to me to research and seek out who are potential customers – this takes time. Your list is only as good as what you have to offer them. If your offer is engaging and gets people to open your email, then your time spent building a list will begin to pay off.

My main job is sales, and I often grow weary of making the continual ask. I ran across this article by Jeanne Jennings, and it’s given me a new perspective on emails. Maybe my emails need not always be marketing focused – what a concept! I think I’ll try this out.

Here’s the complete article on how content marketing drives sales through editorial service emails with some tips on how to go from “marketing” emails to informative emails to turn prospects into customers.

What are some techniques you use in your email campaigns that result in positive click-through statistics?

— Chellie Thompson, Cofounder, Monarch Media & Consulting, Inc.