An Unusual Source for a Successful Sales Model

In the age of sophisticated technology, it’s often easy to dismiss ‘old school’ ways to obtain sales. In fact, the customer may prefer a slower pace of purchase. It was refreshing to read this article about Omaha Steaks’ sales model and how they’ve been able to adapt to the ever changing sales market, yet still maintain avenues for their tried and true customers — through phone orders, mailed orders and, yes, even faxed orders.

Before heading to strict online sales, think about  your audience — your customers, your clients. How do they like to purchase versus how do you like to sell? We can learn a thing or two from a company that has seen a world of change through its 95-year history.

And if I’ve made you hungry for steak — well, here you go: http://www.omahasteaks.com.

— Chellie Thompson, Cofounder, Monarch Media & Consulting, Inc.