Direct Mail Marketing: Tips for Success

Here at Monarch Media we embarked on our first-ever mailed marketing piece. It’s been exciting to pull together this postcard and see it garner a new client for us! As we were writing the copy, a very timely article on direct mail copywriting landed in our inbox. We used it as a guide to ensure our postcard had the best chance of success. If you are preparing a marketing campaign this spring, you may want to read through the “9 Rules for Direct Mail Copywriting Success” from Target Marketing. Ask yourself these nine questions before you finalize your next direct mail piece – the answers made all the difference in the return on our investment!