Are You Using Native Advertising?

When I first heard the term native advertising, I’ll admit I didn’t know exactly how to define it. According to Wikipedia, “native advertising is a web advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience.” I think the most obvious native advertising we encounter is through Facebook, as their advertisements populate our news feed. This article, Advertising Groups Struggling to Self-Regulate Native Advertising, published by Associations Now explores how the Federal Trade Commission is viewing native advertising. If you are using native advertising as a revenue stream, you’ll want to read this as it may affect how you label it.

I am sure there will be further regulations coming down the line where this concerned. If you do use native advertising for your website and or blog, have you found it to be beneficial? If so, please share your experience with us.