Leave a Lasting Impression

What is at the core of leaving a lasting impression? Customer Service. Good customer service leaves a positive impression, and bad customer service leaves a really long-lasting negative impression. It could mean the difference between keeping a client or losing a client. So how important is customer service as a small business owner? It should be one of your founding principles. It is at Monarch Media, and I have to give good customer service credit for helping us build and retain clients and advertisers.

And here’s a secret…it’s pretty easy to provide good customer service. I happened upon Marc Kramer’s article “7 Ways to Improve Your Customer Service,” so I gave it a read to see if there were areas I could improve on. What hit home to me was it’s not all about being nice and following-up, although both very important. In a world of sales, it comes down to a few more things–empathy, listening, guarantees, help and self-sacrifice. Marc goes into detail about each of these, and I know I’ll be incorporating these into my sales approach all the while keeping in mind that “it is all about the other person’s experience.”

I would encourage you to take a minute a read through his suggestions they might just help you keep a client or gain a new one!