Texas Nursing Magazine Goes All-Digital

TEXAS NURSING MAGAZINE

Monarch Media proudly publishes Texas Nursing Magazine. Produced quarterly by the Texas Nurses Association (TNA), each issue features several thematic features and a journalistic-approach to sharing nursing news and advocacy information to the association’s 16,000+ members.

A SHIFT TO ALL-DIGITAL

In 2024, the TNA Board voted to take TN digital primarily to reduce hard costs associated with printing and postage. With 60% of online readers accessing TN on a desktop or laptop computer, we are closely following the statistics of the digital publication to understand the habits of our readers to best serve and reach them.

Digital Publication Reader Experience

We are working with our clients to enrich the readers experience by adding lots of interactivity to the online experience–hyperlinks, embedded video, mobile-friendly versions of all articles, integrated social media and enticing delivery in their inbox. Calling all association membership managers: Effective use of these tools may also attract potential new members!

Digital Publication Advertising

Going digital may be a cost-saving move, but it brings potential risks including loss of readership, advertisers and advertising revenue. Digital advertising is still seen by many advertisers as an economical investment–a lower-cost option, where print advertising is the Cadillac. Transitioning readers to the online magazine and bringing views, reads, and engagement helps to mitigate that mindset and will allow for more competitive digital advertising rates. To that end, Monarch has extended and enriched the advertising reach for TN by packaging magazine ads with digital offerings fused into the online experience at every interval. It’s all about multiple touchpoints and customization to the advertiser. As we often say, we build relationships with our publications’ advertisers that in turn generate sales. Custom publishing also engenders custom advertising solutions.

Check it Out!

This latest issue of TN features articles all about bridging cultural divides. From a nursing perspective, it also dives into the state of gender equality in nursing, wellness initiatives, programs for inclusivity, trailblazers in their field, and more.

Not being a nurse, I want to say that I was profoundly drawn to the ideas in this issue. I am a patient and I pay attention to the nursing profession as a patient, just as I pay attention to the teaching profession as a parent. The culture and treatment of professionals who take care of us directly affects us. As patients, colleagues, friends and family, we have a role to play in elevating the conversation around positive nursing culture and inclusivity. We can support, voice our concerns, and choose (though perhaps not always) who and where we obtain services. Read more here.

— Andrea Exter, cofounder of Monarch Media