Association Publishing Niche Thriving

There have been numerous articles and news stories lately talking about the downward spiral of the publishing industry. Of course being in this industry, these do peak our interest, but ultimately keep us focused on our target market. If you’re a colleague of ours, you know we are looking for association publications with whom to partner. When asked why this group, the answer is simple. Associations have a built-in audience that thrives on relevant information delivered in the form of a membership publication or magazine. But there is another reason we chose this niche. It is best explained through the recent article by Katie Bascuas with Associations Now. She writes “many associations are creating content without such short expiration dates.” Meaning where the consumer titles’ information is outdated the second it prints, associations have the ability to give their content a decent shelf life, even becoming a type of reference resource for months to come. Finding your niche is important, and if you choose wisely, you might just be able to withstand a volatile industry like publishing!

— Chellie Thompson, Cofounder, Monarch Media & Consulting, Inc.