Print and Digital – Still a Powerful Combo

Print magazines create trust, brand promise, and consistency. Digital content, whether in publication form or in the form of a blog, resource center, or guide can enhance your audiences’ experience and keep them coming back time and again. Of course, the secret to making each work to their greatest potential is to create a marketing model that helps them work together.

I think it’s worth reaching back to Mark Miller’s article, “The Power of Two,” in the Winter 2009 issue of Content. Today, there is more and more content online, but is it working to support your marketing plan? Your print publication? Your long-term goals? Revisiting this article was a refreshing reminder to keep your focus and not only build, but maintain a marketing model that cross-supports all your communications vehicles, print and digital.