Marketing/Sales/Advertising
Direct Mail Marketing: Tips for Success
Here at Monarch Media we embarked on our first-ever mailed marketing piece. It’s been exciting to pull together this postcard and see it garner a new client for us! As we were writing the copy, a very timely article on direct mail copywriting landed in our inbox. We used it as a guide to ensure our postcard had the best chance of success. If you are preparing a marketing campaign this spring, you may want to read through the “9 Rules for Direct Mail Copywriting Success” from Target Marketing. Ask yourself these nine questions before you finalize your next direct mail piece – the answers made all the difference in the return on our investment!
Read MoreAssociation Publishing Niche Thriving
There have been numerous articles and news stories lately talking about the downward spiral of the publishing industry. Of course being in this industry, these do peak our interest, but ultimately keep us focused on our target market. If you’re a colleague of ours, you know we are looking for association publications with whom to partner. When asked why this group, the answer is simple. Associations have a built-in audience that thrives on relevant information delivered in the form of a membership publication or magazine. But there is another reason we chose this niche. It is best explained through the recent article by Katie Bascuas with Associations Now. She writes...
Read MoreGrowing Your QR Code Success
Is incorporating a QR Code into your marketing efforts on your To-Do list? We ran across this article, “Five Good Uses of QR Codes” on digiday.com that offers five success stories for QR Codes. It got us thinking about how our publications’ advertisers could use these tips to gain even more ROI from their print ads. We hope it might get you thinking in an innovative way to garner more interest in your brand or product through the use of the QR Code marketing tool. If you have successfully implemented a marketing campaign with the use of a QR Code, we’d love to hear about it in the comments section below.
Read MoreHearst Helping to Set the Expectation of Paid Digital Content
While most of us are not publishing fashion and pop culture, it’s refreshing to hear that print magazines and paid online subscribers still compose a growing market worth pursuing. Hearst’s David Carey comments on how people are still reading magazines in this article and interview on All Things D. In Carey’s interview, I took away a kernel of truth that I think we all forget…your paid readership will follow you if you provide quality curated content, a strong brand that is known for that quality content, and strategic cross functionality of online devices such as tablets that allow readers to interact with your publication and content in a...
Read MoreAssociation Publications: A Catalyst for Positive Change
Whether print, digital or both–the member benefit of providing invaluable industry information in an accessible, professional publication increases organic change for an organization. Through added member involvement in providing and curating content and current news on relevant topics that impact member’s careers and lives, an association publication creates a robust communications vehicle for the organization as it evolves. An article in this week’s Associations Now, “The Different Shades of Association Publications,” takes a closer look at two associations that recently launched new publications. While the two organizations chose...
Read MoreWebsite Content Edits On the Horizon?
Are you launching, revamping or just plain redoing your website? When we first formulated the idea on Monarch Media & Consulting, Inc. we knew there were some basic things we needed in place before we ever sought our first client. One was a website. Once we chose our name, we quickly solidified a relating domain and went to work creating content, locating graphics and adding pages to reflect what we wanted visitors to know about us and our company. Now that we are 16 months old, we have made some slight revisions to our original content to better reflect the services we offer. In 2013 we are embarking on a bigger challenge to really hone in on our content so our web...
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