Marketing/Sales/Advertising
The Modern Jewish Wedding – “Brilliant First Edition”
Thank you to all The Modern Jewish Wedding readers! What a first month! Since the e-magazine launched on Oct. 14, readership continues to climb. With over 12,000 impressions and 520 readers (readers are people who actively engage with your content, spend time in your publication, navigate and perform searches), the publication inspire brides planning a Jewish wedding or a wedding with Jewish touches! One reader commented, “Brilliant first edition. Mazel Tov on this achievement. Photos are picture perfect and the articles relevant and entertaining. Looking forward to the next one!!” And we couldn’t be more thrilled for our client and friend, The Modern...
Read MoreOverused Phrases
PR News Online has been keeping track of some of the most tired and “annoying” sayings and from their recent list, here are some classics. I think we may be guilty of using some of these sometimes–are you? “Let’s agree to disagree.” “A place at the table” “Bang for the buck” “We’ll address it later.” “I know, right?” “You know what I mean?” “I’m going to bat for you.” Anything with “literally” or “virtually” in it “Epic fail” “Because of uncertain conditions…” “Out of pocket” “Quite frankly”...
Read MorePrint & Digital is The Way to Go
Why a Print Magazine with a Digital Offering will Survive Having been in the advertising sales world for more than a few years now and having worked on a variety of publications – some print only, some print with a digital version and some digital only – it has been interesting to see how potential advertisers view each platform. A recent Adweek article by Lucia Moses on Newsweek’s move to an all-digital platform has spurred lots of conversation. When you take print out of the equation, what are the direct consequences to both advertising dollars and subscribership? Here are my observations (100% my opinion only). I welcome your comments. Print Magazine Only...
Read MoreA Tough Customer
Most days I enjoy the excitement of marketing and sales until recently when I experienced the absolute most challenging customer….my three-year-old daughter. Most of the time I can “sell” Lyla on almost anything, but there was a great debate waging in our house: Why are shoes are necessary for school? I’ve pulled out all the stops. I give her a choice of at least three different pairs arranged for her viewing pleasure. She usually gets at least 10 minutes to mull over her options. Socks are available for viewing as well, and I always include a shoe that is sock-optional, in case she is feeling ‘granola’ that day. Yet, on the three days of school each week we...
Read MoreKicking Off 2013 with The Austin Bar Association
If you’re an Austin attorney, the special September issue of Austin Lawyer is now in your mailbox! Kicking off the 2013 Austin Bar Association year, the largest issue of the year is packed with news, original articles, upcoming events and volunteer opportunities. Monarch Media is proud to partner with the Austin Bar Association in producing Austin Lawyer. We love feedback! Drop us a line at publisher@monarchmediainc.com.
Read MoreVisual Stimulation for Your Brand
Like every other woman on earth, I am finding that I have a special love affair with Pinterest – the gorgeous photos of the places I could go, the recipes I could make, the etsy-inspired things I could craft, the garden I could plant, the clothes I could buy…I could go on and on. Stepping back from the personal fun of it all, what I really want to know is how I can make it work for my clients’ business’ and my own. One of my favorite magazines, Fast Company, takes a look at just that with its article, “The Rise of Visual Social Media” – visual stimulation for your brand. I love the ideas in this article for putting user participation to work for your...
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