Marketing/Sales/Advertising
An Unusual Source for a Successful Sales Model
In the age of sophisticated technology, it’s often easy to dismiss ‘old school’ ways to obtain sales. In fact, the customer may prefer a slower pace of purchase. It was refreshing to read this article about Omaha Steaks’ sales model and how they’ve been able to adapt to the ever changing sales market, yet still maintain avenues for their tried and true customers — through phone orders, mailed orders and, yes, even faxed orders. Before heading to strict online sales, think about your audience — your customers, your clients. How do they like to purchase versus how do you like to sell? We can learn a thing or two from a company that has seen a...
Read More5 Tips for Using Email to Acquire Clients & Improve Relationships
Our April post, “Email Marketing Still Preferred,” talked about how email is still the preferred marketing method. Expanding on that idea, I thought I would share another article from Target Maketing offering “5 Ways to Use Email to Acquire Customers and Improve Relationships With Existing Ones.” Some of these you may know already, but it’s always a good refresher since email plays one of the biggest roles in communications with current and prospective clients. — Chellie Thompson, Cofounder, Monarch Media & Consulting, Inc.
Read MoreOlympic Twitter
I ran across this article on eM+C regarding Nike indirectly capitalizing on the Olympic Games through Twitter. The first paragraph made me think who else will be indirectly capitalizing on Olympic goers and viewers over the upcoming weeks. The article mentioned that Nike is not an Olympic sponsor, and as someone who helps companies obtain sponsors, of course my first reaction was “how rude.” Then I thought, “how smart.” They have taken a free platform and transformed it into a tool to generate interest in their brand. This article is a good read for those of you who are fans of Twitter. It might offer some large scale marketing ideas. How do you currently use Twitter to...
Read MoreIn Memory of “The Seven Habits of Highly Effective People” author Stephen Covey
Today’s blog post is dedicated to the memory of Stephen Covey who passed away yesterday, July 16, 2012 at the age of 79. He was the author of “7 Habits of Highly Effective People” – a great book if you haven’t read it! Here is a brief overview. For the complete wiki entry, click here. Thank you, Mr. Covey, for your wise words! The Seven Habits of Highly Effective People by Stephen R. Covey sold more than 25 million copies in 38 languages. First published in 1989, the bestseller was commemorated by the release of a 15th anniversary edition in 2004. Covey presents an approach to being effective in attaining goals by aligning oneself to what he calls “true...
Read MoreMonarch Media is the new publisher of Austin Lawyer
Monarch Media & Consulting, Inc. is thrilled to announce that we are the new publisher of Austin Lawyer, the official publication of the Austin Bar Association. Austin Lawyer is published 10 times per year and features articles written by, and about, the Austin legal community. With over 4,000 legal professionals reading Austin Lawyer, the publication keeps attorneys and their clients up-to-date with the ever-changing developments in law. Beginning with the July/August edition, Monarch Media will be providing complete custom publishing services including promotion, advertising sales and administration, design, and production. We are excited to be working with the...
Read MoreA New Perspective on Marketing Emails
I do a lot of emailing, and I try to provide good content in each message along with an offer for purchase for one of our varying client’s products. In the process of emailing, I have found that having a good email list is challenging from a time commitment standpoint. If a client doesn’t have a solid email list, then it’s up to me to research and seek out who are potential customers – this takes time. Your list is only as good as what you have to offer them. If your offer is engaging and gets people to open your email, then your time spent building a list will begin to pay off. My main job is sales, and I often grow weary of making the continual ask. I ran across this...
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