Marketing/Sales/Advertising
My Out-of-Control Inbox
How many emails hit your inbox in a day? I recently sat next to someone at a seminar who said she received close to 500 emails each day. Wow! I then started pondering how I would deal with 500 emails each day and decided that if this ever happened I’d need an assistant or at least a good stylist to cover the gray hair that would ensue. That seems like a crazy high number to me and I have to wonder how much of that is newsfeed type emails. I do receive a lot of newsfeed emails, but I also asked that company to populate my inbox. If it gets to be too much, then I can always unsubscribe. These messages typically get a quick glance and a decision to “read later” or...
Read MoreCustomer Service – A Plan
When we set out to start Monarch Media, we made a plan. It was a rough outline of the services we wanted to provide, markets we felt comfortable working with and a timeline to a launch date. In essence, it was the first draft of our business plan. We did eventually formalize this initial plan into the business plan we are using today, but it all started with a few thoughts. I hope if you are in business you do have a business plan that you review quarterly, amend annually and use as your guide to grow your business. So, the internal plan is in motion. How about the plan for external customer relations? Do you have a customer service plan? You may not have heard of such...
Read MoreBlog Relationships
Have you found your customers wanting more of a relationship with you, and is your blog helping achieve this? Having just spent a couple of hours in a social media seminar, this article by Michael Sheridan at Social Media Examiner caught my attention this morning on how to cultivate relationships through your blog. From the seminar last night, I learned the face of advertising is changing into relational marketing as opposed to a static ad in a magazine or on a website. Consumers want to be heard, and static ads don’t allow for this interaction; but your blog does. Here are few tips to build relationships with your consumers through your blog. — Chellie Thompson,...
Read MoreEmail Marketing Still Preferred
I recently read an article on marketingland.com which confirmed my suspicions. In a world of social media, people still prefer to receive marketing information by email above all other methods. As I embark on a large phone campaign to obtain email addresses, I hope this article holds true! For the complete article, click here. — Chellie Thompson, Cofounder, Monarch Media & Consulting, Inc.
Read MoreCustomer Service – Understanding
It’s about understanding. A few weeks ago I wrote (or ranted) on customer service, and I’m continuing to expand on the points I briefly mentioned. One such point being understanding. You have to understand and find value in your product. If you don’t believe in it then how are you going to convince others to believe in it? I’ll step away from the business world for a moment and apply this to my personal life. We are in the throws of finding what type of discipline works best for our 3-year-old. I haven’t found one that is completely successful because I haven’t found a solution I truly believe will work – yet. So with each tantrum we continue to try things that...
Read MoreBallet Austin Guild
Monarch Media is proud to team with the Ballet Austin Guild to produce the 18th Annual Women On Their Toes print program. This year Women On Their Toes honors outstanding volunteers from Badgerdog Literary Publishing, Breast Cancer Resource Center, The Trail Foundation, Hospice Austin, The Amala Foundation, New Milestones Foundation, Texas Hearing and Service Dogs, Assistance League of Austin, The Christi Center, and Breakthrough Austin. Learn about the honorees here. The April 10th event features a fashion show by Estilo and helps support Ballet Austin Guild volunteer activities like the Docent Program (helping to introduce ballet to thousands of area grade school...
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