Marketing/Sales/Advertising
Customer Service – “Listen to me”
“Listen to me.” This statement can lead to your success or your failure very quickly. I have long been told, as many of us have, to treat others like you want to be treated. This is the golden rule of customer service. Think of the worst customer service experience you have encountered. For me, it came recently when unauthorized transactions appeared on my bank statement. My initial phone call I thought fixed the problem, but in reality four calls later, more fraudulent charges later, I found myself walking away from a banking relationship that began 12 years earlier. In an earlier blog post I mentioned a few things that make good sales people. This first...
Read More“Magazines Thriving”
It was a wonderful feeling waking up this past Sunday morning to a positive and enthusiastic article leading the Business section of the Austin American Statesman shouting that magazines are in fact thriving. During difficult economic times, people are still spending their time reading magazines. Though I would say this is not necessarily news to us; we understand that niche markets are still a good place to build publications to support your mission. I do think this is news to the public, maybe even to businesses, associations, non-profits and entrepreneurs. The article states that the Association of Magazine Media’s research shows that 93 percent of adults regularly...
Read MorePR Soup Guest Blog
Monarch Media is thrilled to contribute to PR Soup’s blog this week as a guest blogger. Thank you to PR Soup founders, Christine Cox and Andrea Schulle for inviting us to participate! Here’s a taste of the article and link to the full blog post. Extend Your Digital Publication’s Shelf Life There are the obvious benefits to digital publications; from lower production costs to ease of distribution, one often forgotten benefit is the wealth of information and revenue each archived issue of a digital publication contains. Click here to read the whole article on PR Soup.com.
Read MoreGood Sales People are Hard to Find
“Good Sales People are Hard to Find.” I’ve heard this comment recently through several conversations with potential clients, and I started wondering why this is. I’ve been in sales for over 10 years now, and I’ve been successful in this field. Why is this? I have a few thoughts on what makes a good sales person. Listening. In order to build business relationships, you have to listen to what clients are trying to achieve. Understanding. You have to understand and find value in your product. If you don’t believe in it then how are you going to convince others to believe in it? Flexibility. You have to be willing to work within budget and time constraints...
Read MorePrint and Digital – Still a Powerful Combo
Print magazines create trust, brand promise, and consistency. Digital content, whether in publication form or in the form of a blog, resource center, or guide can enhance your audiences’ experience and keep them coming back time and again. Of course, the secret to making each work to their greatest potential is to create a marketing model that helps them work together. I think it’s worth reaching back to Mark Miller’s article, “The Power of Two,” in the Winter 2009 issue of Content. Today, there is more and more content online, but is it working to support your marketing plan? Your print publication? Your long-term goals? Revisiting this article was a...
Read MoreNice to Meet You
We’d like to help! We are a custom publishing company that wants to help companies communicate their message to their clients, members, customers, etc through publications either in print or electronically. Maybe you currently have a newsletter that you need to convert to an electronic publication…we can help. Maybe you want to redesign your current newsletter…we can help there as well. Maybe you have an idea for a newsletter but don’t have the in house means to take on this type of project…give us a call! We want to work with you to ensure your message is heard in the best form possible. You may be asking what qualifies us to help with this. Well we have been partners...
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