Do You Have a Networking Strategy?

As Monarch celebrated our third anniversary, we took a day to reflect on how we got here and how we’re going to sustain for years to come. We got here through lots of hard work, patience, determination and networking. The first three have to do specifically with us, and the drive we have to keep Monarch moving forward. The last one, networking, involves other people. We did have a good network as we transitioned to business ownership, which helped answer numerous questions early on, but it also provided us with a host of potential client opportunities.

In a recent article written by Katie Bascuas, she explains that the worst networking mistake is “not asking for help when you need it.” The article goes on to explain as an individual needing to find work or a company looking to bolster your business development, you need a networking strategy. Our strategy very early on was to be actively involved in a professional network in our industry. For us, that meant serving in a leadership role on the board of the Women Communicators of Austin (WCA). We were visible at events, sponsored where it made sense and participated in speaking opportunities. We became a recognized company, and we received numerous business leads from our networking. As our client list has grown, we still rely heavily on networking. Did our strategy work? Absolutely. Do you need a strategy for your networking? Yes. In my opinion the best place to network is within a professional organization that supports your industry. You will garner incredible knowledge, make lasting friendships and be privy to vetted business development opportunities.

— Chellie Thompson, Cofounder, Monarch Media & Consulting, Inc.