Explorations
Finding Focus: Monarch’s 6th Anniversary
As we quickly approach our sixth anniversary, it seems like just yesterday we were celebrating our fifth year and clinking glasses with our clients. Time is flying, and we are having fun! With each year we are gaining knowledge and wisdom about ourselves, our clients and how our little company thrives. In our third year, we realized we needed a defined market in which to market to. We didn’t ponder it long. The association market was clearly the right fit. As owners, we both have association publishing experience, working knowledge as association staff, and we live in Austin where many associations are headquartered. Our focus on the association market has been a...
Read MoreWhere WE Begin
Happy New Year! We hope your 2017 is full of hope and anticipation of what is ahead. We may all have varying political views and peer into the future with unknowns due to a new political scene, but we know this country IS GREAT! This country provides an avenue for two women with an idea to launch a business of their own. This country encourages entrepreneurs to succeed, to grow and thrive. Our fore fathers got it right. “We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defense, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our...
Read MoreMonarch Media Turns Five!
Monarch Media Turns Five: A Walk Down Memory Lane As we celebrate Monarch’s five-year anniversary, we’d like for you to join us on a little walk down memory lane. This is our launch story, and we hope it will inspire others to pursue new possibilities, and to never give up. It was a hot summer afternoon in July, and we decided to meet for lunch at Hula Hut. As the water lapped beneath us, we started brainstorming. Andrea had been looking for a new job for about four months and after numerous disappointments, a close friend told her she should consider being her own boss. This was an idea she hadn’t really thought about until she broadened her perspective to include a...
Read MoreGrowing and Hiring – It’s a Matter of Principle
In our lead-up to Monarch’s fifth anniversary, we find ourselves in uncharted territory for our small company. We have tapped our resources, primarily staff, which consists of two and has consisted of two since we formed the business. So far, our workload has allowed us to keep two of the founding principles of our company in tact–-home offices and a flexible schedule to allow for time with our families. Early this year, we juggled an increasing and more demanding workload. As we took on more business, we ran the numbers and made the leap to contract with a graphic designer to help keep things in balance—a great decision! But we find ourselves at another...
Read MoreThinking About a Start-Up? Five Things to Consider
A recent article by Dana Manciagli, “5 Mistakes to Avoid When You Launch a New Business,” caught my attention as Monarch Media approaches its five-year anniversary this fall. I was curious to see if we experienced these five mistakes, and as it turns out we managed to do the opposite of each of them. I encourage you to read Dana’s explanation for each of the following steps especially if you’re considering business ownership. They offer great insight into starting your business on a solid foundation. Preparing yourself out of existence Planning endless sources of revenue Establishing equal partnerships Relying on right-brained thinking Making money your...
Read MoreHappy Holidays!
What a wonderful year 2015 has been! Thank you to our clients, colleagues and friends who help to make our projects triumphant and our days merry! Monarch Media wishes you and yours a safe and happy holiday season!
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